What are the ranking factors in SEO?

What are the ranking factors in SEO?

Everyone wants their websites to be at the top of Google search results. Who wants to make an online store or blog, only to see that no one is visiting that? Studies show that 95% of the people don’t go past the first age of search results. People usually go for the results that are at the top and they also think that all the relevant information is available in the top results only. If you don’t want this to happen to your store or website you need to show up on top of Google’s search results. And to do that you need to cope up with Google’s ever-changing SEO ranking factors. There are more than 200 SEO ranking factors but Google has never released any official list and to cause even more confusion they keep on varying. Out of all these 200 factors not all are equally important, so here is a list of 4 SEO ranking factors which every beginner should keep in mind:


Content has now been the oldest and still relevant SEO factor. As we all know Google’s search algorithm depends on keywords. So it’s very important for you to use keywords in your content. It’s not just about< keywords though it’s also instrumental to include words related to terms which people are searching for. This is known as Latent Semantic Indexing(LSI) keywords. Content length also affects the rankings so keep that in mind too. Creating a meta description that appeals to viewers helps with theranking too.


Mobile-friendliness is something which has recently emerged as an important ranking factor. People use their mobiles to do all their works that needs an internet connection only. Usage of mobile is more than of desktops so it&#39;s really important for us to make websites adaptable for mobile site too. About 85% of the sites that are displayed on Google are now mobile friendly. In 2017, the mobile traffic in the US overtook desktop traffic. Google’s mobile-first index is no more a secret and Google will automatically choose mobile optimized site over a desktop optimized site. So your website needs to be prepared for this, it should have larger texts and attractive design so that’s it’s easy to read on smaller screens. The navigation and accessibility of the mobile site need to be fast and optimized.


Back-linking continues to be an important SEO ranking factor but over the years Google has evolved and is now able to sort out the good links between the bad links. Google has data on sites which have quality backlinks using PageRank. PageRank keeps score on how good and valuable your links are. When your website is connected to a trustworthy site through a backlink it makes your site look more genuine to search engines.

User Experience

User experience is one of the major factors. What a user is experiencing on other websites and on your website will make huge difference. People have the tendency to compare everything; they will see which one is better. It’s our responsibility to make their experience delightful so that they will get back to us only every time.

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